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WHEN | 2017 FOR | Phileo Australia
SAS Creative gave me the opportunity to design the annual report for Phileo. With a relatively open creative brief, I was able to come up with a concept that was modern, edgy and yet still reflected the colours of the corporate brand. Due to the high number of pages, it was important to come up with a concept that could be easily taken through the whole report without looking repetitive. To achieve this, I used colour gradients, layers of shapes and a simple, subtle pattern.
The final report became a more conservative version of this concept, hence the placeholder copy.
WHEN | 2017 FOR | Phileo Australia
SAS Creative gave me the opportunity to design the annual report for Phileo. With a relatively open creative brief, I was able to come up with a concept that was modern, edgy and yet still reflected the colours of the corporate brand. Due to the high number of pages, it was important to come up with a concept that could be easily taken through the whole report without looking repetitive. To achieve this, I used colour gradients, layers of shapes and a simple, subtle pattern.
The final report became a more conservative version of this concept, hence the placeholder copy.